Digital Marketing (DM) is promoting your products, services online. Naming your Business relative to search terms is becoming a common practise according to expert Chris Reid. Digital marketing uses online channels and online tools such as facebook, which is social media, as well as email marketing. Most people start with Google or other search engine and then browse, read, research and connect, so you need to make sure potential visitors find your information.

Digital Marketing strategy

Experts advise that Digital marketing strategy (DMS) is the process of planning, implementing and evaluating your vision for your website.

Digital marketing has become a crucial part of every business in today's world. A well-planned digital marketing strategy can help businesses to reach their target audience, increase brand awareness, drive website traffic, and ultimately generate more leads and revenue. Here are some key steps to plan a digital marketing strategy:

Define your goals: The first step in creating a digital marketing strategy is to define your goals. What do you want to achieve through your digital marketing efforts? Do you want to increase website traffic, generate more leads, or improve brand awareness? Once you have clear goals, you can create a strategy to achieve them.

Identify your target audience: Understanding your target audience is essential to create a successful digital marketing strategy. Who are your ideal customers? What are their needs and pain points? What platforms do they use to consume content? Once you know your target audience, you can create content that resonates with them and reaches them through the right channels.

Choose the right digital channels: There are various digital channels available, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Depending on your goals and target audience, you need to choose the right channels that can help you reach your audience effectively.

Create a content strategy: Content is king in digital marketing. Creating high-quality, relevant, and engaging content is critical to attract and retain your target audience. You need to create a content strategy that includes the type of content, frequency, and distribution channels.

Implement and measure: Once you have created your digital marketing strategy, it's time to implement it. Track your progress and measure the success of your campaigns. This will help you to refine your strategy and improve your results.

In conclusion, planning a digital marketing strategy requires a thorough understanding of your target audience, the right channels, and a well-planned content strategy. By following these steps, you can create a successful digital marketing strategy that drives results and helps your business grow.

Some more information on planning a Digital Marketing strategy

When starting out you need to decide the most effective route to market your service or product, you decide on your goals, how to achieve them and how to promote your brand online. At Cenlocal Digital we carefully plan all this for you based on proven structures. We plan out a suitable action to take in your industry. We endeavour to create a strong online presence on your behalf, this helps build a continual growth strategy. We start with the following plan:

• Analysis
• Audience
• Objectives
• Channels
• Action plan
• Budget
• Measure and tweaking

Anaylsis

We analyse the market place with respects to your vision and how to go about implementing your products or services.

Audience

We use online tools to get an understanding of demographics, such as age, or male or female. This helps us to get a better understanding of who your potential customer base will be. Language is important when deciding who to market to.

Objectives

Creating a more detailed approach is important. We track and manage your campaigns based on a time frame, and set small goals to reach an overall main goal for your website.

Channels

This means using different channels to reach your perspective audience. We develop keywords for your business, we use search engine marketing techniques. We use paid per clicks advertisements, we also carry out online display marketing as a visual tool. Social networking and social media.

Action Plan

How to implement the strategies, who, what, when and where, and how much. Creative new ideas are important and can be implemented into the plan. Get all the elements and work out the costing for the project.

Budget

Establish quotes and get cost analysis information then decide on the budget. Budgets can fluctuate during the campaign but it is always to have an estimate to get started properly.

Measurement and tweaking

How do you know your DMS is working, at Cenlocal we use online tools to measure your website’s performance. We are able to then tweak different variables and add more features according to the results. We research demographics of existing clients and use this information to better use strategic measures.